The Cost of Creativity

“A business that makes nothing but money is a poor business.” Henry Ford

Henry Ford Challenged the Cost of Creativity

Henry Ford lived from 1863 to 1947.  While his approach to solving problems and creating value for others embodied the American entrepreneurial spirit, he didn’t invent the automobile, and he didn’t invent the assembly line or the conveyor belt.  In an era when only the wealthy could afford cars (usually driven by chauffeurs), he built a business for the intended purpose of producing a car that average working-class families could afford.  With this purpose in mind, he focused his business on creating a more innovative approach to using people, process and technology (his team, the assembly line, and a conveyor belt system).  He then made more efficient use of his resources to move at a revolutionary pace and proficiency to create a new way of making cars that folks could afford to buy and drive for themselves.

Jack Welch Revolutionized the Cost of Creativity 

Jack Welch, legendary CEO of GE from 1981 to 2001, developed a management evaluation matrix that promotes the idea that your demand for cultural compliance is just as important, if not more important, than delivering financial results.  Like Welch, we strongly believe that creating unselfish behavior grounded in your core values so that respectful challenge and new ideas are expected (and rewarded) is key to building a culture of creativity.  If you only celebrate the delivery of financial results, you are more likely to fall short of building this type of culture – where innovation and continuous improvement breeds new ideas that allow your business to advance with confidence.

I Believe the Cost of Creativity Should be Worth the Price

At ZipTie, we use our experience and expertise to identify and connect the dots in your bank that are necessary to keep pace with today’s demand for innovation and continuous improvement, and we provide it to you at a cost that does not break the bank.  We are not an international consulting firm that provides all of their clients the same canned services, whether they need them or not.  We work with you to prioritize and execute your initiatives based on a predefined risk-return scale, and we help ensure your team is engaged as much as you are on meeting your growth goals for the right reason, in the right way and at the right time.

Let Me Know Your Questions, Comments or Thoughts

Please contact me at chad.fooshee@ziptieadvisors.com so we can start a conversation about how ZipTie can help you build your business, or post a response on our blog so that I may contact you.

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